Healthier snacks now eaten by more than half of consumers

The healthier packaged snacks market in the UK is in double-digit growth

More than half of UK consumers now eat healthier packaged snacks – such as rice cakes, cereal bars and nuts – at least once a day, a survey has found.

The number of consumers who eat healthier packaged snacks had increased 12% since 2016, according to the survey, carried out by healthy snacks specialist Kallo Foods.

Among these, younger adults, London residents, and people with children scored particularly highly, the Royal Wessanen-owned company said.

They always read the ingredients

Almost two-thirds (63%) of the 500 respondents said they always read the ingredients on a pack before deciding to purchase, while 56% tried to avoid foods and drinks with artificial ingredients.

Meanwhile, ethically and sustainably-produced snacks were the focus of a free Food Manufacture Group webinar, staged in partnership with the Almond Board of California.

Click here to gain key insights into the multi-billion pound global snacks industry, and the latest snacking trends for 2017.

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