Almonds are No.1 new product nut

Almonds lead in four of the five main categories in the UK

Almonds are for the first time the leading nut in new product introductions in Europe, new data has found.

They were included in almost half (48%) of new products containing nuts in Europe, and 42% globally, according to Innova Market Research’s latest Global New Product Introductions report.

The 4,313 new almond products launched in Europe in 2015 represented a 16% increase on the year before.

Up by 33% in bakery

Almonds were also the number one nut in the UK, leading in four of the five main categories – up by 33% in bakery introductions and 15% in bars.

The demand for almonds could be attributed to their role as natural, nutrient-rich ingredients with appealing taste and crunch and extensive versatility, said Dariela Roffe-Rackind, director for Europe at the Almond Board of California.

‘Convenient, healthy snacking’

“Across Europe, consumers are increasingly seeking convenient, healthy snacking solutions they can feel good about.

“Food manufacturers are recognising that this need for convenience and desire for natural, unprocessed foods can be met by the versatile and nutritious almond,” she added.

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