Nestlé plans cereal sugar cuts by 10%

Nestlé plans a 10% reduction in sugar in its breakfast cereals by 2018

Nestlé plans to cut sugar in its breakfast cereals by a further 10% by the end of 2018, as it continues to reformulate across its product portfolio.

The move would see about 225M fewer teaspoons of sugar in the nation’s diet, claimed Nestlé. The manufacturer planned to achieve the changes through a combination of reformulation and greater promotion of its lower sugar variants.

Nestlé’s UK breakfast cereals’ average sugar content had already been reduced by 15% across the entire range since 2010, according to the company.

UK regional vice president of Cereal Partners Worldwide – maker of Nestlé’s breakfast cereals – Gharry Eccles said cutting sugar in breakfast cereals could make a big contribution in reducing the nation’s overall sugar consumption.

‘Drive forward improvements’

“Offering consumers healthier and tastier cereals is one of our top priorities and we are determined to make breakfast even better for everyone,” said Eccles. “We’ll take every opportunity to drive forward improvements across our range.

“For example, by the end of this year, our cereals will be free from artificial flavours and colours across our entire product portfolio. Making these improvements is crucial to us offering better choices for our consumers while retaining the same great taste.”  

Nestlé breakfast cereals sold in the UK last year also contained an additional 3,600t of whole grain compared with 2003 levels, in an effort to improve the nutrition profile of its products.

Public Health England (PHE) said the reformulations were a good sign of Nestlé’s commitment to reduce sugar.

‘Meet the government’s 20% target by 2020’

PHE chief nutritionist Alison Tedstone said: “While there is a long way to go to drive sugar consumption down to recommended levels, we believe this announcement will encourage other companies to make significant reductions and produce healthier products to meet the government’s 20% target by 2020.”

In March, the government challenged the food industry to reduce sugar content by 5% by August 2017, and 20% by 2020. If targets were met, about 200,000t of sugar would be removed from the UK market every year by 2020, said PHE.

This year has already seen Nestlé lower the sugar content in two of its most popular chocolate bars, Kit Kat and Milkybar, by increasing the amount of milk in the recipes.

Meanwhile, in March, Nestlé UK and Ireland announced plans to cut 10% of sugar from across its range of confectionery products by 2018, including Kit Kat, Aero and Milkybar.


Nestlé breakfast cereal reformulation – at a glance
  • 15% reduction in average sugar achieved between 2010 – 2015
  • Plans for 10% reduction in average sugar between 2015 – 2018
  • Nestlé Breakfast Cereals sold in the UK in 2016 contained 383M fewer teaspoons of sugar, 42M fewer teaspoons of salt and an additional 3,600t of whole grain compared with levels in 2003
  • Follows plans to cut 10% of sugar from across its confectionery range by 2018

Related News

Nestlé has pledged to make its UK breakfast cereal brands even healthier, removing 225 million teaspoons of sugar by the end of 2018. Pic: ©iStock/Paul Brighton

Nestlé pledges to cut sugar by 10% in UK breakfast cereals

Coca-Cola launches innovation crowdsourcing schemes (Flickr/Aviones Plateados)

Coca-Cola crowdsourcing seeks sugar alternatives

Cereal manufacturers were 'refusing to be transparent' by avoiding colour-coded front of pack nutrition labels, claimed Action on Sugar

Most manufacturers ‘go beyond labelling obligation’

Public Health England challenged manufacturers to reduce their products' sugar content by 5% by August this year

Manufacturers set target to cut sugar 20% by 2020

Buttriss: ‘PHE now has a set of guiding principles for distinguishing free sugars from others’

Labelling of sugar content under scrutiny

Cereal makers are always looking for ways to reduce sugar, claims the Association of Cereal Food Manufacturers

Cereal makers looking for sugar reduction plans

'Huge differences' in sugar levels between similar foods were discovered by Action on Sugar

Action on Sugar highlights ‘huge’ sugar differences between products

Waitrose has cut the sugar content in its own-label cereals

Waitrose reduces sugar in own-label cereals

Professor Buttriss: ‘Sugar intakes are deemed too high’

Sugar reduction aims thwarted by sweetener confusion

Nestlé claims to have found a way to reduce sugar content in chocolate by 40% without affecting taste (Flickr/dorisrvb)

Nestlé in ‘groundbreaking’ 40% sugar cut research

Nestlé plans to cut sugar in its confectionery by 10%

Nestlé to cut 7,500t of sugar from confectionery

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.