Food firms boost innovation by extending ranges

Innovation will focus on extending product ranges, a Campden BRI survey claimed

Food and drink product innovation will focus on extending product ranges and developing entirely new products in the food and drink sector over the next two years, a Campden BRI survey revealed.

Campden BRI product innovation manager Emma Hanby wrote on the company’s blog: “Developing new successful products is essential for food and drink companies to grow and thrive.

‘Outperform competitors’

“The food industry is highly competitive, so innovation and speed to market are crucial. Companies that can respond to changing consumer demands and get the right products to market more quickly are more likely to outperform their competitors.”

The survey revealed food firms’ innovation targets, the timescale for future innovation and the barriers they face.

Innovation survey
  • 63% of firms’ target extending ranges
  • 62% to focus on new product development
  • Most firms plan innovation 9 – 12 months ahead

Innovation targets included extending firms’ existing ranges (63%) and developing new products (62%), over the next two years, said Campden BRI. Half of respondents were also targeting new markets, 43% were innovating health products and 38% to save on costs.

Targeting new markets

Timescales for planning innovation was mainly between nine and 12 months ahead, the Campden BRI survey claimed. More than a third of companies planned innovation less than nine months ahead of time, while less than 20% planned more than one year ahead. More than three quarters of respondents met regularly to discuss their innovation pipeline.

Innovation barriers included time (58%) and resources (60%), they survey found. More than 20% claimed facilities were making innovation more difficult, while 17% struggled to find new ideas.

There were 126 respondents to the Campden BRI survey, including manufacturers and retails from a wide range of food and drink sectors. Respondents were multinationals (39%), large companies (19%), small and medium-sized enterprises (25%), small companies (17%) and start-ups (<1%).

Campden BRI boss chairs Food Safety Conference

Food Manufacture’s food safety conference 2017 will be hosted by Campden BRI director general Steven Walker.

The conference – Food Safety 2020: preparing your business for change – will focus on helping manufacturers prepare for the food and drink safety changes ahead. The conference, which will take place at Woodland Grange, Warwickshire on June 22, is available here.

Related News

Late August NPD

The latest food innovations – photogallery

Walkers' sandwich flavoured crisps, Vimto mini jelly beans and free-from flour feature this month

Product innovation photogallery for August

Food Vision will identify emerging food and drink industry trends

Food innovation leadership conference set for March

LFR study: a more open-minded and collaborative approach to innovation is emerging

Food innovators battle ‘hypersensitive’ consumers

Jonny Bingham (left) and David Jones: ‘A great opportunity has been missed or neglected’

Retailers should trust suppliers’ innovation teams

Innocent Drinks is set to move out of gable top cartons into plastics

Innocent Drinks in recycling innovation

Bakery ingredients supplier Puratos has opened a new £1.27M innovation centre

Puratos opens £1.27M bakery innovation centre

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.