Most brands would agree that some sort of consumer research is necessary when exploring structural packaging choices, but the jury is out on how much importance to attach to different insights and how to balance them against other design criteria.
© William Reed Business Media Ltd 2017. All rights reserved.Registered Office: Broadfield Park, Crawley RH11 9RT. Registered in England No. 2883992. VAT No. 644 3073 52.