Me and my factory

Crisp making boss on his mission to win over staff

Loading the player...

A West Yorkshire crisp making boss says his time spent working on the shopfloor has helped him turn around a negative culture between factory workers and management.

Daniel Woodwards, chief operating officer at Seabrook Crips, told in this exclusive interview that it was necessary to “break down barriers” with staff, in order to convince them that they were all part of a single team, aiming to achieve the same goal.

Woodwards arrived at Bradford-based Seabrook in 2012 as part of a management team brought in to improve the business’s fortunes. The branded and own-label crisp supplier has since added £5M to its turnover, and in 2015 it was subject to a management buyout by chief executive Jonathan Bye.

‘A particularly tough time’

He said: “When I joined, the operation had been through a particularly tough time, and I think that did create some resentment between the operational teams and their view of management.

“I was very keen on breaking down the barriers. So, when I first joined, I went out on the shopfloor.

“At pressure times, it’s important for them to know you are sharing that burden, so I’ve done every job that they’ve done.”

To read more about how Seabrook has grown from a regional to a national supplier in the five years Woodwards has been at the business – part of our ‘Me and My Factory’ series of profiles – order your copy of the February issue of Food Manufacture magazine.

Kendal Nutricare

Meanwhile, an infant formula producer has claimed a push towards ‘world class’ manufacturing standards is enabling his firm to capitalise on the lucrative overseas markets of Asia, Africa and the Middle East.

In this exclusive video, Ross McMahon, owner and chief executive of Kendal Nutricare, explained how he wanted to build on the fact that his company manufactures in the UK, after rescuing the factory from closure when he bought the site from Heinz two years ago.

Do you and your factory have a story to tell? If you think you would make a suitable Me and My Factory candidate, Food Manufacture’s associate editor Noli Dinkovski would love to hear from you.

Related News

Tayto acquired Portlebay and Tavern Snacks

Crisp maker Tayto buys Portlebay and Tavern Snacks

Crisp revival of fortunes: Daniel Woodwards explains how he helped to turn around Seabrook Crisps

Seabrook Crisps boss explains firm’s revival

Meat firm boss: ‘We've got the capacity to produce new products in line with demands’

Pork producer: ‘We’ll continue to innovate’

Take a look inside Seabrook Crisps Bradford in this gallery

Inside Seabrook Crisps – in pictures

One in five potato crisp varieties are high in acrylamide, an investigation claimed

Crisp makers under fire for ‘carcinogenic’ acrylamide

The Snack, Nut and Crisp Manufacturers' Association said the results of a recent acrylamide investigation should not be looked at in isolation

Snacks sector hits back over crisp acrylamide claims

Nim's Fruit Crisps owner, Nimisha Raja, said using the 'British' brand will help with life after Brexit

Nim’s Fruit Crisps founder on life after Brexit

Export success: Seabrook’s Kevin Butterworth (left) with Chamber International senior export adviser David Attia

Crisp maker wins major overseas Aldi deal

Richard Shepherdson explains the history and workings of marzipan maker Shepcote

Confectionery firm boosts profits the traditional way

Crisp revival of fortunes: Daniel Woodwards explains how he helped to turn around Seabrook Crisps

Seabrook Crisps boss explains firm’s revival

Bye turned the company's fortunes after joining in 2012

Seabrook Crisps sold for £35M in management buyout

Crisp firm launches resealable bags

Seabrook Crisps launches a new resealable pack

Seabrook Crisps is on an innovation drive, having recently launched its lattice-cut crisps

Seabrook Crisps pumps cash into production

Bye said even in the firm's Northern heartlands there was a massive distribution to be won on the brand

Full-scale turnaround for Seabrook crisps

Comments (2)

Nicole Thompson - 03 Feb 2017 | 06:00

Great Case Study

Well done to Daniel Woodwards - a great example of leadership and engagement!

03-Feb-2017 at 18:00 GMT

Jason Gledhill - 03 Feb 2017 | 04:55

Great Result

A fantastic result by a fantastic team

03-Feb-2017 at 16:55 GMT

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.