ME AND MY FACTORY

Pork producer: ‘We’ll continue to innovate’

Loading the player...

A meat firm boss has claimed innovation through new product development (NPD), and improved shelf-life and packaging, will allow his business to grow both supermarket sales and its own retail arm.

In this exclusive interview, Chris Hayman, md at Dicksons Pork Butchers, believed that a strong focus on NPD – helped by a new area dedicated to product development – meant the north-east producer was able to meet ever-evolving customer demands.

The family-owned company currently makes around 300 products, ranging from sausages, saveloys, pork pies and pasties, to pease pudding salads and coleslaw.

Hayman said: “We have our NPD facilities that we invested in, and we also recruited an NPD manager. That’s seen us launch a new sausage roll in Asda. We’ve also created an individually-boxed deep-fill pie range, which is fantastic quality.

30 butcher’s shops

Dicksons operates 30 butcher’s shops, primarily in Tyne and Wear – and while the target is to reach 40, Hayman suggested there was “no reason to stop at that point”.

He said: “That’s almost a benchmark for us to stop and say where we are as a business. But things will continue to grow – they will continue to grow with the retailers, either through improving the shelf-life or the quality of packaging, and we’ll continue to innovate as we go along.

“But we shouldn’t forget in all this is that we’ve also got the capacity to produce new products in line with customer demands as well.

To read more about how Dicksons has grown to become a recognised name in the north-east – part of our ‘Me and My Factory’ series of profiles – order your copy of the March issue of Food Manufacture magazine .

Seabrook Crisps

Meanwhile, the boss of a West Yorkshire crisp-making firm has claimed his time working on the shopfloor helped him overcome a negative culture between factory workers and management.

In this exclusive video, Daniel Woodwards, chief operating officer at Seabrook Crisps, explained how closer co-operation and engagement with staff has benefited the business, which has added £5M to its turnover since his arrival in 2012.

Do you and your factory have a story to tell? If you think you would make a suitable Me and My Factory candidate, Food Manufacture’s associate editor Noli Dinkovski would love to hear from you.

Related News

Frozen desserts and halal sweets feature in this photogallery of product launches

Food and drink product launches – in pictures

Nim's Fruit Crisps owner, Nimisha Raja, said using the 'British' brand will help with life after Brexit

Nim’s Fruit Crisps founder on life after Brexit

Ed Sheeran inspired biscuits lead this month’s NPD gallery

Ed Sheeran biscuits lead latest food launches

Nim's Fruit Crisps was 'honoured' to be on the cover of Food Manufacture

Food Manufacture is the industry’s ‘Vogue’: Nim’s

Nim's Fruit Crisps: a factory tour in photographs

Nim’s Fruit Crisps’ factory operations – in pictures

New product development is the biggest growth opportunity for food and drink businesses

NPD tops food and drink firms’ biggest opportunities

New drinks and seasonal donuts feature in this summer's new product launches

Canned water leads summer product launches

Ecotrophelia winning team; Yasai Caulirice Sushi

Ecotrophelia UK winner on attracting young talent

Vegetarian burgers and snacks lead this month's photogallery

Vegetarian product launches lead NPD gallery

Seabrook Crisps boss Daniel Woodwards: ‘It’s important for them to know you are sharing that burden’

Crisp making boss on his mission to win over staff

Ross McMahon: “We have gone back to manufacturing using full cream in the milk”

Infant formula maker targets ‘world class’ manufacturing

Ramona Hazan reveals her plans for her brainchild Ramona's Kitchen

Me and my factory: Ramona’s Kitchen

More orders and factory expansion are on the cards for Cake's Tracey Lindle

Cake manufacturer reveals expansion plans

Miles: ‘Currently, we manufacture approximately on average 60t of pastry per week’

Bells Food Group boss: how £3.6M investment will boost sales

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.