FMEAS

‘Our manufacturing Oscars boosted productivity and sales’

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Winning a food and drink manufacturing Oscar boosted Mash Direct’s productivity and sales, says its director Jack Hamilton.

In this exclusive video interview, Hamilton explained how the manufacturer’s double win at the Food Manufacture Excellence Awards last year contributed to improved productivity and lifted the firm’s profile with customers at home and abroad.

“We have seen an increase in productivity in the fourth quarter of 2016, as well as an increase in sales,” Hamilton told FoodManufacture.co.uk.

‘The feel good factor of winning’

“We believe those achievements have been contributed to by the coverage we got from the Food Manufacture Excellence Awards, as well as the feel good factor of winning itself.”

Mash Direct won two trophies in last year’s awards. Early in the glittering awards evening in London, the ready meals and prepared vegetable supplier won the Chilled and fresh produce manufacturing company of the year, fighting off competition from Samworth Brothers and SK Foods. 

Later Mash Direct won the Food Manufacture Excellence Award for Company of the year, for its top achievement in category management and new product development.

Mash continued to raise its game’

The judges said: “Mash continued to raise its game in process innovation and by adopting clever marketing strategies for its extensive range of products.”

Don’t miss our interview with Hamilton on awards night, filmed immediately after he received the overall title Food Manufacture Company of the Year.

So, could your food and drink manufacturing business match the achievement of Mash Direct and all the other category winners and finalists? Why not find out by registering your interest in the FMEAs 2017?

This year’s awards celebration will take place on the evening of Wednesday November 1 at London Hilton Park Lane.

  • This video was filmed and edited by Matt Atherton.

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