Retail frozen food sales grow to £5.8bn

Retail sales of frozen food have grown 3% in the past year

Retail sales of British frozen food have grown 3% in the past year to £5.8bn, according to new statistics from Kantar Worldpanel.  

Driving growth were sales of ice cream and frozen confectionery, up 5% and 8.7% respectively, with a combined increase in value of more than £500,000 year-on-year. The two categories now represent 22% of the value of the frozen food market.

Frozen vegetables also performed well in the past year, with a 4.5% value and 3.4% volume growth year-on-year.

Notable products in the category include sweet potato and diced onions, tapping into the growing consumer trend of ‘convenient nutrition’ and easy meal preparation.

Outperformed growth

Sales of frozen food outperformed growth in the big four retailers, Tesco, Sainsbury, Asda and Morrisons, which saw sales increases of between 1% and 2.3%.

British Frozen Food Federation (BFFF) chief executive John Hyman said the results were very encouraging for the future of frozen food.

“What we’re seeing is testament to the fact that frozen food, particularly frozen fruits and vegetable ingredients, is ideally placed to tap into the trends underpinning consumer eating habits,” said Hyman.

“More and more people are jumping on the meal-prep trend and frozen makes it even easier to access convenient yet nutritious food as well as the occasional sweet treat which is seeing sales rise.”

Value of the British frozen food market

In August last year, the BFFF estimated the value of the British frozen food market at £8.13bn. The value included retail sales of £3.73bn and foodservice sales of £2.4bn.

The organisation predicted retail sales growth of 1% and 2% over the next five years, while foodservice sales would grow at more than 2%.

Former BFFF chief executive Brian Young told FoodManufacture.co.uk that growth in the frozen food sector offered significant opportunities for food manufacturers.

Meanwhile, new BFFF boss John Hyman told Noli Dinkovski that manufacturers have a huge opportunity to grow the £8bn sector further in our exclusive interview.

Related News

Frozen transport to and from Continent rises

Frozen transport to and from Continent rises

Former 2 Sisters finance officer has launched his own frozen food business

Former 2 Sisters boss founds frozen food firm

Northcoast Seafoods md Fridrik Thorsteinsson (centre) accepts the Retail Product of the Year award from Yearsley Group director Jonathan Baker (l) and BFF chief executive John Hyman

Seafood maker and pub supplier win frozen food awards

John Hyman: ‘The top opportunity for growth has to be around quality, as there is still room to improve choice’

Frozen food has hot prospects: new BFFF boss

Charles Ireland (left) and Andrew Cowan (centre) of Diageo and John Hyman (right) of the BFFF

Diageo and BFFF make key appointments

Brian Young believes the outlook is positive for frozen food manufacturing

‘Bright’ outlook for frozen food manufacturers

Tesco's organic food sales rose 15% over the past year

Tesco’s organic sales climb 15%

Unilever's Food division reported a 2.1% decrease in underlying volume growth (Flickr/Sean Biehle)

Unilever ice cream brands boost overall sales

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.