Fresh campaign boss
The Fresh Produce Consortium (FPC), the trade association which supports the UK fruit and vegetable industry, has appointed Anthony Levy as chairman of the Eat in Colour campaign board.
Levy is a business consultant with a wealth of experience gained over many years working with business leaders in a number of industries. He will take responsibility for maintaining strategic focus and ensuring effective delivery of the Eat in Colour campaign.
The FPC, whose role is to encourage increased consumption of fresh fruit and vegetables in the UK, has secured financial backing from all sectors of the industry, namely producers, packers, importers, wholesalers, food service and retailers including Asda, Somerfield and Tesco to commence an ambitious programme of communication and education.
