Ginsters appoints new managing director

Hildon is set to take up the role on 7 May 2024, when she will replace Sam Mitchell who is moving within the Samworth Brothers organisation to become managing director for the savoury pastry category.

With 25 years in various commercial roles, Hildon has served as CEO at Langmead Herbs since February 2018 during which time the business has grown from a value of £13m to £24m. This was achieved through a combination of winning new retailer contracts and improving operational efficiencies.

After completing a degree in Mathematics at Trinity College, Cambridge, Hildon’s first role was at Johnson & Johnson, before spending 18 years building a foundation in brand marketing, brand strategy and sales skills in both consultancy and client-side roles.

She then moved to G Plan Upholstery Ltd in 2014 as brand director, but was quickly promoted to commercial director, with responsibility for the marketing, sales and design functions within the business, before being promoted to chief executive two years later.

Commenting on her new role, Hildon said she was thrilled with the opportunity.

“It’s a phenomenal brand with a rich history and a firmly established position as category leader,” ​she continued.

“Recent work from the brand has been incredible and has delivered real cut through and I can’t wait to join the team and be part of the brand’s continuing success.”​

Meanwhile, the departing Mitchell added: “Leading the Ginsters team has been an absolute privilege. I am delighted I will still be working with the Ginsters brand in my new role at Samworth Brothers and am confident that Stephanie will do a brilliant job as MD. I wish Stephanie huge success in her new role, and look forward to working together in an exciting new chapter for Ginsters.”​

In other news, a drinks company has been fined £14k after an employee had to have his finger amputated following an incident involving a bottling machine.​​