Diageo and BFFF make key appointments

Charles Ireland (left) and Andrew Cowan (centre) of Diageo and John Hyman (right) of the BFFF

Diageo and the British Frozen Food Federation (BFFF) have both announced key appointments this week.

Drinks giant Diageo has appointed Charles Ireland as head of its British and French operations, while the BFFF revealed John Hyman will take over as chief executive by the end of this year.

Ireland will leave his role as md for Diageo’s East African Breweries (EAB) to become general manager GB, Ireland and France.

GB country director Andrew Cowan will fill Ireland’s current position. Both executives will start in their new roles on July 1.

President of Diageo Europe, Russia and Turkey John Kennedy praised both bosses’ contribution to the growth of their respective business areas.

‘Fastest-growing market’

“Charles has transformed EAB to be one of the best-performing markets in Diageo and the fastest-growing market for Guinness,” said Kennedy.

“Under Andrew’s leadership, Diageo GB has seen consistent top line growth, profit growth and spirits market share growth.”

Diageo owns well-known alcohol brands Guinness, Smirnoff and Baileys. It produces drinking alcohol at more than 200 sites worldwide.

Meanwhile, BFFF chief executive Brian Young will retire after 10 years in the role, to be replaced by Hyman.

Hyman – previously UK group commercial director at Adelie Foods – will begin his appointment on August 17 and will work alongside Young until he retires near the end of this year.

“I’m delighted to be joining such a dynamic and successful federation,” said Hyman. “In the last decade, Brian and the BFFF team have developed the federation to become one of the leading trade associations in the food industry.

“I’m looking forward to building on that success and representing our members as effectively as possible.”

Hyman has also held senior roles at First Drinks, Dairy Crest, Heinz and Arla.

Brian Young and John Hyman

‘The next level’

Young welcomed the appointment. He said: “I’m confident that in John, the BFFF board has found a new chief executive with the skills and personality to successfully take the federation to the next level.”

The search for a new chief executive was announced last November by BFFF president, Peter Allan, at the federation’s annual lunch.

The BFFF is the UK’s frozen food trade association, with over 300 members comprising producers, wholesalers, importers, exporters, brokers, retailers and related associate businesses. 


New bosses – at a glance

Diageo:Charles Ireland

  • General manager GB, Ireland and France
  • Previously md of East African Breweries
  • Joined Diageo in 1997
  • Worked at Nestlé prior to Diageo

Diageo:Andrew Cowan

  • Md of East African Breweries
  • Previously GB country director
  • Joined Diageo in 2008
  • UK vice president of GSK prior to Diageo

BFFF:John Hyman

  • Chief executive
  • Starts August 17
  • Previously UK group commercial director at Adelie Foods
  • Senior roles at First Drinks, Dairy Crest and Arla
FoodManufactureJobs Set up a Job Alert

Related News

Butterkist manufacturer Tangerine Confectionery has appointed Anthony Franchettere as its new ceo

Tangerine Confectionery appoints new ceo

WRAP's new ceo is Marcus Gover

Food waste organisation WRAP appoints new ceo

Don't miss our photogallery of people moving to new food and drink industry jobs

People moving to new food and drink industry jobs

Pete Ward stepped down as ceo of Young's Seafood today (July 11)

Young’s Seafood ceo steps down

Beavertown brewery installed an ICS Cool Energy temperature system

Brewer chills out with high quality beers

Brian Young believes the outlook is positive for frozen food manufacturing

‘Bright’ outlook for frozen food manufacturers

Carlsberg will continue to drive value and focus on brand development

Carlsberg loses market share in the UK

Haacht Brewery in Belgium uses robots to fill and palletise kegs

Belgian brewer uses robots to palletise its kegs

John Gildersleeve has been appointed chairman of Noble Foods Group

Chairman appointed at Noble Foods Group

Brian Young will step down after 10 years in charge

Frozen food boss leaves organisation on a positive note

Ivan Menezes announced a 'strong start' for Diageo this year

Diageo reports strong start for the year

Traditional pubs are on the decline, while super market alcohol sales rise

Traditional pubs on decline as supermarket alcohol sales rise

Hogs Back Brewery owner, Rupert Thompson said the investment would increase production by 30%

Surrey brewery begins £400k expansion

Arla Foods could cut up to 22 jobs at its Lockerbie site

Dairy processor could cut more than 20 jobs

Diageo used smart technology to advertise Pimm's during summertime

Smart tech key to boosting sales: Diageo boss

Tulip, IGd and Kellogg all feature in this month's people on the move gallery

New appointments in the food and drink industry

Brothers Drinks has taken over manufacturing duties at the Shepton Mallet Cider Mill, saving 24 jobs

Jobs saved at Somerset cider mill after takeover

Diageo is facing industrial action at 50 sites in Scotland and elsewhere

Diageo workers to strike over pension row

Bakkvor has appointed Simon Burke (left) and Dennis Hennequin (right) as non-executive directors

Bakkavor appoints two non-executive directors

Gerry Murphy (pictured) is to replace Peter Gershon as chairman

Tate & Lyle makes senior appointments

See the latest food and drink industry appointments in this gallery

Food and drink appointments – photogallery

GroceryAid chair Chris Etherington (L) is to step down and be replaced by Ruston Smith (R)

GroceryAid appoints Tesco pensions boss as chair

View our photogallery of the latest food and drink industry appointments

Food industry appointments – in pictures

Tequila brand Casamigos is to be sold to drinks giant Diageo for £790M. Rande Gerber (left) and George Clooney (Right)

George Clooney’s tequila brand sold in £790M deal

Retail sales of frozen food have grown 3% in the past year

Retail frozen food sales grow to £5.8bn

Nish Kankiwala has been appointed ceo at Hovis

Hovis appoints new ceo

Premier has appointed Jette Andersen as md of the manufacturer’s International Business Unit

Premier Foods appoints international boss

Terry Jones begins in new NFU role in April

NFU appoints Terry Jones as its new boss

Steve Barnes has been appointed GroceryAid's new director general

FDF’s Steve Barnes appointed GroceryAid’s new director general

Graze has appointed Clive Peoples as its new chief commercial officer

Snack firm Graze appoints marketing specialist

Fresh face at 2 Sisters: Martyn Fletcher was responsible for implementing Morrisons' vertical supply chain

2 Sisters hires former Morrisons’ boss to lead protein

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.