Functional syrups offer ‘huge potential’
Wild Flavors & Specialty Ingredients (WFSI), a division of Archer Daniels Midland (ADM), believes its portfolio of syrups – which includes mainstream fruit-flavoured syrups and high juice premium syrups – fulfil a number of consumer demands.
No artificial colours
WFSI said its syrups are without artificial colours, flavours or sweeteners.
Varieties made with sweeteners and/or steviol glycosides from the stevia plant are also available.
The company also produces functional syrups with vitamins or minerals, such as ‘Immune’, which comes with vitamin C and zinc, and ‘Energy’, which has vitamin B6, B12, biotin as well as caffeine and inositol.
Sales increase
According to market research institute Canadean, an increase in sales is anticipated in Europe’s classic syrup-drinking countries. The figures, from 2009 to 2020, range from a 22% increase in France to 36% in the Czech Republic.
