Leading cereal manufacturers are striving to slash sugar and salt content, according to the Association of Cereal Food Manufacturers (ACFM), after it was revealed that more than half of Kellogg’s and Nestlé’s UK breakfast cereals were high in sugar.
Jobs at Kellogg’s two UK factories in Manchester and Wrexham have been made more secure after the cereal maker confirmed it was to close a plant in Germany to address its European overcapacity problem.
Premium muesli Nature’s Pleasure was pulled from supermarket shelves after just 12 months because of "economic pressures", according to Kellogg's UK md Greg Peterson.
