BillBryson
Writer Bill Bryson and former TV Dragon's Den denizen Deborah Meaden are backing two charities in urging urgent action to tackle what they call the "chronic failures" of the UK milk market.
The Campaign to Protect Rural England (CPRE) and the World Society for the Protection of Animals want action to end the boom-and-bust cycle plaguing milk prices. The result has been "lost livelihoods and economic uncertainty for dairy farmers", they argue.
Bill Bryson, CPRE vice president, said: “If you do a fair day's work, you deserve fair pay for what you produce. But for too long, dairy farmers have been at the mercy of opportunistic price cuts that have driven more and more of them out of business.”