Alternatives everywhere
Alternative food stuffs, such as veggie burgers and non-dairy milks, will be a key trend as many people are using them despite not subscribing to free-from diets, Zegler said.
“Instead, the growing ranks of novel protein sources and potential replacements will strengthen their appeal to consumers,” she said. “That foreshadows a profoundly changed marketplace in which what was formerly ‘alternative’ could take over the mainstream.”