1. Organic growth for ‘clear-label’
“‘Clear-label’ established itself as a key trend in 2015, with greater transparency and the focus on simpler products with fewer artificial additives taking ‘clean-label’ to the next level,” Innova said.
“The biggest surge in NPD [new product development] has been reported in organic products, indicating that this will be a key platform going forward in the short term, although the challenges involved may result in more beneficial platforms for ‘clear label’ in the longer term.”