Firecracker spicy rice
Leading rice brand Tilda has launched what is describes as the first hot and spicy rice in the ready-to-heat category.
The limited edition Firecracker steamed basmati rice has already been partly steamed in order to reduce cooking time.
Tilda head of innovation Camilla Sheeley said: “There is a growing appetite for fiery but flavoursome foods as consumers become increasingly adventurous in the kitchen and within convenience categories.”