Purity Brewing Company recruits
Warwickshire-based Purity Brewing Company has recruited Andrew Cross to the role of sales and marketing director and Jamie Hirst as the company’s operations director.
Cross joins Purity from C&C Group, where he led the recent resurgence of Magners through a packaging and campaign re-launch, as well as developing specialist cider brands like Addlestones and Chaplin & Cork’s Cider.
He will be spearheading Purity’s sales and marketing strategy, which will bring renewed focus to Purity’s independent free trade business.
Hirst joins from DHL, where he occupied the role of national operations manager.
Purity founder Paul Halsey said: “The scale of what we have achieved over the last 10 years has been the result of a lot of hard work, dedication and most importantly, our fantastic team at the brewery.
“With the growth that we are set to experience, the only way we will succeed is by adding strength in depth to the family. We have no doubt that Andrew and Jamie will be excellent additions.”