1.Bowyers
Bowyers has launched a new Snackerz range with snack bags and larger tubs in a choice of three varieties: mini egg bites, cocktail sausages and mini sausage rolls.
Smaller bags are being targeted directly at ‘deskers’, busy commuters and drivers.
Mini egg bites and cocktail sausages have launched in bags of seven and the mini sausages in a bag of six.
A range of tubs have also been launched to target family consumption with 12 mini sausage rolls, 18 mini egg bites and 20 cocktail sausages in packs.
The company said the move reflected the demand for a protein-based snack as opposed to crisps and chocolate.
Research has shown that 41% of ‘eat now occasions’ were snacking, of which 75% to 89% of shoppers snacked three to 3.5 times a week, meaning the launch of the ‘grab bags’ has provided a solution.