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Tangerine Confectionery, the creator of a wide range of retro confectionery lines, is launching Sweet Champions Chews Assortment, a selection of the UK’s favourite chews.
Fruit Salad, Wham and the new Mojo Cola chew have been brought together in one filled pack.
Available in a 180g sharing bags as well as in a 150g £1 price marked pack, the assortment of chews are designed to boost category sales for retailers in the forecourt, convenience and discounter sectors.
The sweets were released at the beginning of June.
The Sweet Champions line of confectionery brings together Tangerine’s brands, which include Dip Dab, Refreshers, Flump, Fruit Salad, Black Jack, Wham and Sherbet Fountain.
Adrian Hipkiss, head of marketing at Tangerine Confectionery, said: “We have a number of highly iconic and differentiated brands within our portfolio which evoke a sense of nostalgia amongst consumers who fondly remember them from their childhood, as well as appealing to younger consumers with their unique and exciting taste experiences.”