Entrepreneur bares all and wins Dragon’s backing
Entrepreneur Ross Mendham secured a £60,000 investment for a 50% stake in his low carb, low calories and gluten-free noodles and pasta business from Peter Jones.
Mendham was inspired to create the healthy alternatives to foods he has always enjoyed following a lifelong battle with his weight.
Since his appearance on the 11th series of Dragons’ Den, his Barenaked Foods business has secured a listing with 400 Morrisons stores.
The firm is using its success to support Team Great Britain triathlete Michael Bradbury, as his 2015 sponsor.
Peter Jones said: “Entrepreneurs often start their own business when they identify a gap for a product or service that they would like to use. That’s exactly what happened with Ross and I’m sure that a lot of other people will be interested in noodles that are low in carbohydrate, fat and calories.”