Birds Eye in £7.1M relaunch
Frozen food manufacturer Birdseye has relaunched is chicken range with a £7.1M advertising campaign.
The campaign will highlight that Birds Eye’s chicken is made with 100% chicken breast and will be supported by the launch of Birds Eye Inspirations chicken mini fillets.
General marketing manager Adam Draper said: “Our intention for this relaunch is to address misconceptions about frozen chicken, focusing on the fact that Birds Eye is always made with 100% chicken breast and highlighting that it is a versatile and great tasting option for weekday family mealtimes.”
The advertising campaign will run in partnership with parenting website Mumsnet.