New rhubarb and pear drink to launch in UK
Premium fruit juice brand Pago is set to launch its rhubarb and pear flavour drink in the UK, its 15th drink in the range.
Pago decided on the flavour by asking consumers for feedback through social media and crowdsourcing platforms. Premium Beverages distributes the Pago brand in the UK.
The drink has already launched in France and is said to have proved popular as both a refreshing drink and as a mixer for cocktails.
Premium Beverages md Marvin Henshaw said: “By reaching out directly to consumers we are launching this flavour with confidence that it’s going to be a big hit. We’re ultimately giving the customer what they’ve asked for.”